THE INTERNATIONAL MARKETING COMPETITION

The MAXI Awards Program is an international marketing competition that recognizes excellence in shopping center marketing. MAXI Awards have been given every year since 1972 to those shopping centers and companies that have designed and implemented the most successful marketing programs during the previous year. The winners are able to clearly document substantial impact on the shopping center or shopping center company's goal, and can measure results through effective, efficient and creative use of all available resources.

Highlights for 2009:
» Two new award categories to enter: Alternative Revenue and Visual Merchandising
» The eligibility period has been lengthened, from January 1, 2007 to October 31, 2008
» The entry deadline is extended to January 22, 2009 to accommodate the new timing of the MAXI Awards
» MAXI Hall moves online to showcase their finalists
»Winners from ICSC’s Regional Awards programs in Asia, Latin America and Europe will be automatically entered into the MAXI competition
» One MAXI Gold winner will be honored with the “Best of the Best” distinction at a special awards
ceremony at Recon in Las Vegas on May 17, 2009.


The MAXI Awards will be held in Hollywood, Florida, on April 1st at the new FUSION Conference.
The deadline for entries is January 22, 2009.


For more information on the event, please visit: http://www.icsc.org/maxiawards

To download the MAXI Awards - Call for Entries - brochure, please click the following link: http://www.icsc.org/maxiawards/2009MAXI_Entries.pdf