Work Experience:
(Last 3 Positions) |
Emaar Malls Group, Dubai UAE
April 2009 Till Date
Leasing Manager
Rakeen Development- Ras Al Khaimah UAE
June 2007 December 2008
Shopping Mall Manager
Worked on different projects in Ras Al Khaimah, Isfahan Iran, and Tbilisi Georgia.
Worked closely with the consultants on the design of the malls and the tenant criteria manual for the fit out of the shops.
Retail Mix set up.
Prepared leasing contracts and proposals.
Marketed the projects by participating in Mapic 2007 in Cannes France.
Set a Marketing strategy for each mall.
The recent project I was working on was Al Hamra Mall in Ras Al Khaimah UAE, the mall was set to open on December 2008, worked very well on the tenant mix and brought well known retailers from Dubai to open in Ras Al Khaimah in order to have a unique Mall.
Dubai Festival City Al Futtaim Dubai UAE
July 2005 June 2007
Retail Leasing Manager
Dubai Festival City, is a 1, 600 acre city-within-a-city being built on the banks of Dubai Creek, to comprise of 2.4 million sq. ft. urban retail resort having residences, hotels and offices.
Current Project:
Worked on Cairo Festival City a project of 700 acres consisting of a mix of residential communities, a shopping boulevard, international hotels, a hospital, entertainment plaza, recreational clubs, auto park and offices.
Visited Cairo twice to study, evaluate market and competition, currently preparing for the retailers event in May 2007 and working on the anchor tenants.
Responsibilities:
Managing scope of Marketing & Leasing initiatives of retail portfolio and shopping mall to be opened, in collaboration with the biggest retailers in the market.
Performing trade area analysis and formulating a comprehensive leasing plan including factors like prospect list, specifications of tenant finish criteria, location requirements and determining target lease rates.
Soliciting proposals, negotiating contract terms. Spearheading new development perspectives, preparing lease documentation, overseeing lease signings along with formulating financial analyses and valuation models.
Coordinating marketing programs and maintaining regular liaisons between brokers in addition to overseeing leasing commission payment process.
Developing leasing strategies for the retail portfolio, extending center spend and foot traffic through introducing new and successful retailers to the portfolio.
Formulating leasing budgets, implementing leasing strategies and advising management on implications of lease agreement provisions.
Keeping tabs on retail leasing trends leading to new opportunities, strategic alliances and creating a competitive advantage in the market.
Sharjah Mega Mall Sharjah UAE
December 2001 June 2005
Marketing & Leasing Executive
Achievements:
Successfully managed US $ 1.5 Million marketing budget.
Traveled extensively as a corporate ambassador and secured the attention of national and international media for the mall.
Responsibilities:
Oversaw all mall operations, created, developed and implemented the overall strategic marketing plan to position the mall toward continued growth and expansion.
Facilitated viewings, followed up on enquiries, handled lease negotiations and finalized lease agreements between clients.
Created and executed advertising, promotions, contests, presentations, events and coordinated media relations for the shopping center.
Promoted a positive, motivated and efficient environment, fostered optimization of sales efforts, diversified selling strategies and enhanced customer service.
Initiated activities pertaining to marketing & consumer research, performed competition analysis and evaluated effectiveness of strategies from a profit perspective.
Scrutinized print material, press releases, brochures and carefully selected appropriate mediums to project favorable public image.
Checked budget proposals, reduced expenditures and simultaneously executed multiple projects under tight deadlines.
Integrated all media interviews, speaking engagements and supervised functions of promotional personnel in event development.
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