 |
| |
|
Reference No.:
|
MECPR1067 |
| Name: |
Ms. Jagruthi Arul |
| Gender: |
Female |
| Nationality: |
India |
| Date of Birth: |
03/16/1977 |
| Areas of Interest: |
Leasing, Management, PR/Marketing |
| Education: |
•Post Graduate Diploma in Business Management (PGDBM), SCMS, India.2003-2005
•Bachelors Degree in Commerce (BCom), Commercial University, India.2003
•Diploma in Computers, Aptech Computer Education. (Aptech Ltd.,), India.1995-1998
|
| Training/Certifications: |
• Completed Level 1 from ICSC (International Council for Shopping Centers), June 2008, Dubai |
| Skill Sets: |
Strengths
• Tenant Relationship Management
• Retail Leasing – Long Term / Short Term
• Mall Events & Promotions
|
Work Experience:
(Last 3 Positions) |
September’06 -Feb 2009 - Dubai Properties , Dubai - Senior Retail Coordinator (Manager Category) -
Projects worked on at Dubai Properties:
• THE WALK @ JBR (JUMIEIRAH BEACH RESIDENCE)
• BAY AVENUE @ BUSINESS BAY
• CULTURE VILLAGE
Key Result Area’s:
- Exceeds Expectations in Tenant Relationship Management - pre/post fit-outs, store operations
- Specializes in creating the Tenant Sales Performance Reports (TSPR)– category wise, with suggestions mentioned regarding center profits and growth
- Achieves targets for payment follow-ups on regular basis – for both short term and long term leasing spaces
- Maintain Tenant Records and Coordinate with Admin Department for legal documents and agreements
- Trained the team members to make TSPR independently and other important leasing reports
- Coordinate with Mall Operations for smooth entry and exits of retail stores
- Responsible for the entire handover modus operandi of the shopping centers
- Supporting the technical department for tenants coordination for assorted needs vis-à-vis their respective stores at the shopping centers
- Involved in the leasing division for the zoning of shopping centers and synchronizing with legal department for making and finalizing lease legal agreements
- Created Standard Operating Procedures (SOP’s) for pre/post fit-outs and leasing and tenant sales performance reports
- Respect and maintain corporate reputation in view of client relations and organizational growth
Aug’03 - June’ 06 - Inorbit Malls (I) Pvt Ltd , India
Asst. Manager - Retail Leasingp
The Growth path
oAug’03- Apr’05 - Executive Retailer Solutions (India)
oApr’05- Mar’06 - Assistant Manager – Retailer Solutions (India)
oApr’06 – June’06 - Assistant Manager – Leasing and Business Development -Corporate Division (India)
Key Result Area’s:
Number of people reporting – 4
Responsible for – 3 Inorbit Malls at different locations
Retail Leasing
-Formulating long term/short term strategic plans to enhance operations
-Understanding lease provisions of various categories, Restaurants, Stores, Leisure, Entertainment, etc.,
-Evaluating Lease Offers, negotiating terms and rentals, and close the lease deals within shortest possible time
-Understanding of lifestyle values of target shoppers that impact retail environment
-Identifying key performance characteristics of each Retailer Category
-Store Design – Space needs for various Retailing categories
-Understanding the Lease rent trends, and their viability for different Retailer categories
Tenant Relations- Management
- Setting performance standards and measuring performance for efficient functioning of retail stores.
- Understanding of performance parameters of Retailer category - Trading density of various retail categories and sizing. Mapping store wise sales performance
- Monitoring RSI (Retailer Satisfaction Index) & CSI (Customer Satisfaction Index) to identify changes in Customer preferences and market trends
- Responsible for tracking Retail Brands and their Image
- Liaising with Mall operations for ensuring smooth entry- exits
- Monitoring key retailers performance and marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets
- Mapping Retailer Needs and Mall Features. Manage retail outlets and food court operations
- Build retail brand focus in conjunction with operational requirements
- Trained the team members in tenant relations, leasing and mall events and promotions – with a view of revenue generation
- Coordinating merchandising activities like window display in tune with market profile, thematic in store display effective visual impact for higher conversion and maintain a high-end store image
Significant Accomplishments
- Pivotal in Organizing
1. Retailer Relationship Programme for Retail Partners to cement good relationships between mall management and Retail Partners and in making Inorbit Mall - the most preferred destination for retail business
2. Retailer Quality Rating (RQR) programme for the Retail Partners to enhance the quality of Retailing at Inorbit by rewarding and recognizing Retailers
- Holds the distinction of managing 150 retail outlets with some of the major brands like Lifestyle (Lifestyle International Pvt. Ltd.,), Shoppers Stop (Shoppers Stop Ltd.,), Fame Multiplex (Shringar Cinemas Pvt.Ltd.,) Spencer’s Hypermarket (RPG Group) etc.,
- Played a stellar role in handling the Retail Stores in compliance to various rules & regulation
Mall Marketing
Events & Promotions
oAchieving budgeted revenues for the mall each month through events and promotions
oOrganizing in-house and outdoor events and promotions for respective brand launch and promotions. Maintaining the occupancy of the space for signage’s and promotions through effective space on hire (SOH)
Corporate Communications
oDevelop PR strategy and effectively facilitate, control, supervise, produce and guide marketing activities by maintaining excellent relations with media and other influencers
oMaximize favorable coverage for the company through media channels
Marketing Communications
oFormulate annual marketing communications plans. Planning, organizing and managing events and exhibitions
oDatabase (customers/prospects) Maintenance and Collateral Management. Interact with industry stalwarts at various forums & generate market information for assessing market needs
Brand Management
oReviewing & interpreting the market response to facilitate product development & launch activities
oHandling appropriate media selection for advertising new product launch campaigns
oFormulation of branding and promotional strategies with the objective of changing the perception of the clients. Planning and implementing result oriented branding activities, events and visibility campaigns
oStrategize new product launch plans and supporting product focused marketing messaging, materials and campaigns
Nov’98 – Jun’03 - Aptech Ltd., India
Executive – Placement & Sales
• Worked on Corporate Training Program required by the Corporate Clients for generating business
• Responsible for organizing and conducting seminars and achieve weekly, monthly, and yearly targets, maintained students databases, prepared staff salary and handled internal accounts
• Co-ordination with corporate clients for placements
• Tie-ups with Banks
|
| Other Information: |
Holder of valid UAE driving license
Languages known: English, Hindi, Marathi, Gujarati
Marital Status: Married
|
| |
| Click here to contact this candidate. |
| [Back] |
| |
|
|
