 |
| |
|
Reference No.:
|
MECPR1074 |
| Name: |
Mr. Samar AbdulKarim |
| Gender: |
Male |
| Nationality: |
Lebanon |
| Date of Birth: |
01/15/1972 |
| Areas of Interest: |
PR/Marketing, Sales |
| Education: |
1995: BA in Communication Arts from LAU - Beirut, Lebanon |
| Skill Sets: |
• Fluent in French, Arabic, English
• Computer skills: Word - Excel - Power Point.
|
Work Experience:
(Last 3 Positions) |
CAREER SUMMARY
• Department Manager Marketing –Retail Gifts at Chalhoub Group Allied
• Sales and Marketing Director at Casper and Gambinis
• Communication Director at (CPI) OK Magazine
• Marketing & Event Manager with Showtime
• Senior Sales and Brand Executive with Nestle Food Services
Jan.2008 - Present: Chalhoub Group-Allied
Role: Department Manager-Retail Gifts
Duties/Responsibilities:
• Preparing market plan & marketing campaign for related products, defining objectives, target market & segmentation, analysis of our present market position, executes action plan, monitoring, evaluating & control. Ensure continuous improvements of existing products & exploring new ideas for new products according to the market demand.
• Understand Brand’s strategy guidelines, all of the factors impacting Tanagra’s brand including brand value, brand positioning and brand messaging. Follow up and understand Company’s corporate identity guidelines. Continuous follow up with Regional and Local team on any communication tool/ aligned with the brand platform. Deliver projects to high quality standard and within the agreed timeframe. Meet Deadline/Proper planning/continuous follow up in most efficient way.
• From implementation of marketing programs including advertising, public relations, customer service, and ensure tracking and reporting Time Management after any promotion activity : Follow up on promotional activities/ Marketing Budget for Tanagra ,delegation and non delegation brands.
• Monitoring the achievement of the department’s goals, objectives and programs.
Feb 2006 - Sept 2008: Casper and Gambinis
Role: Sales and Marketing Director-Regional
Duties/Responsibilities:
• Provide Direction and Manage employees in performing their delegated tasks.
• Prepare the yearly Marketing campaigns budget.
• Develop a yearly marketing calendar , promotion plans and ensure smooth implementation.
• Organize and manage the company events, and ensure that the company news is announced through different Medias as required, ensure the images of the company’s brands. Manage & update the company website contents, image and any other related issues. Monitor competitor’s activities and recommend an action plans.
• Plan educational materials for the various customer segments. Conduct research for identifying potential new markets within the region. Establish research methodology by design/ format tools for data collection as customers feed back.
April 2003 - Jan 2006: CPI- OK Magazine
Role: Communication Director
Duties/Responsibilities:
• Creation and implementation of brand strategies for the OK Magazine.
• Formulation and implementation of consumer schemes and retail strategies for the readers.
• Planning & implementing brand promotion budget, media planning handling all media activities - print, TV, radio, outdoor & other PR activities and events.
• Identifying premiums, working out communication strategy, developing Direct Mail Program
• Develop Event Concepts and convert them into large properties for enhancing image & increasing saliency and developing new revenue stream for the brand
Projects: Launching Ok English and Arabic Magazine.
|
| Other Information: |
Seeking a challenging and rewarding role in Marketing and Communication within a forward thinking and progressive organization. With the passion and experience I have, I can deliver on promises and contribute to the overall growth of the company. |
| |
| Click here to contact this candidate. |
| [Back] |
| |
|
|
