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Middle East Council of Shopping Centres

Professionals Seeking Positions
 

Reference No.:

 MECPR1075
Name: Ms. Marwa El Mootasem Eissa
Gender: Female
Nationality: Egypt
Date of Birth: 09/22/1978
Areas of Interest: PR/Marketing, Sales
Education: October 2003: Master of Public Administration (MPA) - Arab Academy for Science, Technology and Maritime Transport

1995-1999: Cairo University - BA Faculty of Commerce
Training/Certifications:  Marketing Shopping Centers Successfully Seminar - Middle East Council Of shopping Centers - Dubai (December 2008)

 ICSC Certificate School for professional Development Level II - Middle East Council Of shopping Centers, Dubai (June 2007)

 Smart Selling 2 - Grand Hyatt Cairo Special Selling Course, Turkey (March 2007)

 Graphic Diploma ( Photo Shop – Quark Express – Free Hand ) Yatt (April 2006)

 American Chamber Of Commerce - Business letter Writing Work Shop

 Computer courses Windows 98, Microsoft Office applications, Design, Illustrators

 Time & Task Management - Grand Hyatt Cairo Training Department

 How to conduct Meetings - Grand Hyatt Cairo Training Department

 Selection Interviewing Guide - Grand Hyatt Cairo Training Department

 E-learning Becoming a Manager certificate - HARVARD University USA through Hyatt international (Becoming a Manager, Budgeting , Finance Essentials )
Skill Sets:  Able to work under pressure and meet deadlines.
 Ability to gather data, compiles information, and prepares reports.
 Excellent interpersonal skills and ability to work successfully with a Variety with people.
 Highly organized, self-motivated ,workaholic and energetic.
Work Experience:
(Last 3 Positions)		 Dec.2004 - Present: Grand Hyatt Cairo - Galleria Shopping and Leisure Center

Role: Marketing Communications Manager

Duties/Responsibilities:

 Participate in the preparation and implementation of the marketing plan.
 Responsible for issuing a report regarding the feedback of the tenants on the marketing activities and the impact of the advertising and marketing tools on the sales volume.
 Responsible for the coordination with the tenants in any type of promotion that is required for the marketing plan.
 Responsible for obtaining feedback of the Galleria visitors through surveys.
 Coordinate with the marketing department in the implementation of any event.
 Responsible for implementing Market audit and analyses through preparing SWOT analysis.
 Participating in preparing annual projection budget.
 Lead and conduct a weekly meeting with different departments for coordination.
 Submit monthly reports for the management showing the average daily traffic, average sales for the shops, assessing the performance of each shop and any comments from the customers or the tenants related to the operation.
 Prepare and implement specialty-leasing activities.
 Build promotions to ensure increasing the sales volumes in the different distribution channels and to create opportunities for growth.
 Responsible for the implementation of the contract with the tenants in terms of the allowed goods for each shop.
 Responsible for the implementation of the Policies and Procedures.
 Follow up the issuance of the monthly invoices to the tenants in coordination with the financial department.
 Identify prospect tenants to lease the stores of Galleria Shopping Centre.
 Identify the suitable tenant merchandising mix and the leasing plan in order to start leasing the centers
 Negotiate all the lease commercial and legal terms with the tenants.
 Finalize all the leasing documentation and the mobilization of the tenants to start the shops fit-out.
 Maintain the relationship with existing/potential tenants to develop future/current business.
 Develop a Database for retailers in Egypt.

May 2003 - Dec. 2004: Saudi Egyptian Company (Owner of Grand Hyatt Cairo Hotel-Future Park Hyatt)

Role: Marketing Coordinator

Duties/Responsibilities:

 Organization and planning the marketing study for the Galleria Center.
 Plan meetings with all territory accounts to cover business issues, account goals, support programs, sales and promotional sales.
 Determine calendar planning on an annual basis that accommodates the needs of the company and dealers, taking into consideration dealer and consumer events.
 Arrange and manage all recourses necessary on behalf of the company and dealers
 Assist in the preparation the prospect tenant list.
 Assist in approaching the prospect tenants.
 Arrange and follow up of meetings and in-house tour for potential tenants.
 Assist and follow up of the offers issued for tenants.
 Assist and follow up the preparation and process of contract signing.
 Responsible for issuance of a weekly progress report for the leasing status.
 Responsible for collecting offers from Advertising and Marketing firms for undertaking the advertising campaign of the Galleria.
 Responsible for issuing a comparison report between the received offers.
 Participate in the organization of the opening ceremony.
 Various administration works such as filling, letter drafts, etc….
 Conduct several of joint promotions with different organizations and banks such as Etisalat, Nokia, Audi Bank, ABC Bank, Show time.
 Initiate/Implement promotional event to in order to assist the stores and the mall managers to generate more traffic and more turnover in the centers.
Other Information: Perfect command of both written and spoken Arabic and English
 
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