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Middle East Council of Shopping Centres

2009 ICSC/MECSC Global School for Professional Development
 

A 5-Day Intensive Program for Shopping Centre Professionals

Dates: 7 – 11, June 2009 Venues: Kempinski Hotel Mall of the Emirates
Dubai, United Arab Emirates
Overview

The ICSC/MECSC Schools for Professional Development (Levels 1 & 2) are 5-day programs leading to an ICSC Certificate of Participation. The programs cover a comprehensive, concentrated, rigorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to lease, market and operate a shopping centre successfully.

Disciplines include Management, Marketing and Leasing. Specifically, participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their center.

All programs will be conducted in English.

The Curriculum Outline

Global School for Professional Development - Level 1

This Program is designed for individuals with less than three years of industry experience

Shopping Centres: A Worldwide Overview
Market Research
The Marketing Plan
Centre Merchandising & Tenant Mix
Basics of Leasing and the Lease Language
Retailing Basics & Principles
Accounting Budgets & Lease Administration
Operations: Maintenance, Security and Risk Management
Consumer Marketing: Advertising, Sales Promotion, Community and Public Relations
Shopping Centre Analysis

Please click here to download schedule for Level 1.
Global School for Professional Development - Level 2

This Program builds upon the material taught in the first level, geared for individuals with three or more years of industry experience seeking to achieve a higher level of excellence.

The Business Plan: Creating Maximum Value
Advanced Marketing & Other Strategic Planning for Optimum Productivity
Shopping Centre Finance
Sponsorship and Alternative Revenue
Using Marketing & Research in the Leasing process
Design: The Centre & Retailer
Advanced Leasing Strategies
The Team Approach to Asset Management
Redevelopment & Refurbishment Priorities &Techniques
Redevelopment Analysis

Please click here to download schedule for Level 1I.

Download Brochure

For a more detailed overview, please download the English or Arabic PDF, depending on your language preference.

Management, Marketing and Leasing Level 1 & 2

Click to Download

Management, Marketing and Leasing Level 1 & 2

Click to Download

Registration Fees

Please register early to avail of special discounts as well as secure your seats.


MECSC/ICSC Members:

:

Regular    (After May 15, 2009)     AED 7,160 (US$ 1,950)

Non Members

:

Regular    (Before May 15, 2009)   AED 8,990 (US$ 2,450)

Registration

To register for the either Level 1 and 2, please download the registration form and complete the necessary details.

Kindly send the form back to register@mecsc.org or contact the MECSC Office in Dubai on:
Tel: +971 4 359 7909
Fax: +971 4 355 8818

Certified Shopping Center Manager (CSM), Certified Marketing Director (CMD), Certified Leasing Specialist (CLS) and Certified Development, Design, and Construction Professional (CDP)

Examination Dates : June 20 – 27, 2009 and October 17 – 24, 2009
Venue : Middle East
Registration Deadline : May 26, 2009 (for June examination)
September 11, 2009 (for October examination)

ICSC’s has established the Certified Shopping Center Manager (CSM), Certified Marketing Director (CMD), Certified Leasing Specialist (CLS) and Certified Development, Design, and Construction Professional (CDP) Certification programs to recognize “global practices”, recognize professionalism, raise standards and improve shopping centre industry practices around the world. Earning anyone of these designations marks recipients as among the very best of what they do.

The designations are awarded to candidates who achieve a passing score on a comprehensive examination. The certification is not a diploma representing successful completion of course work alone. It stands for competence, indeed mastery, of one's specialization as a result both of knowledge -- however obtained -- and of experience, which can only be obtained on the job. The content of the examinations leans heavily in the direction of on-the-job experience. In other words, the examinations are awarded on application of knowledge and skill, not just an understanding of theory or mastery of isolated facts.

Examinations for the programs are prepared by industry leaders in conjunction with Thomson Prometric. ICSC committees are responsible for developing test questions and maintaining the examination content standards and category specification. The Thomson specialists assemble the approved questions into proper test format, administer each examination and report the scores.

To find out more about the CSM, CMD, CLS, and CDP Certification Programs, please click the links below:
CSM / CMD Global Handbook and Application CLS Global Handbook and Application CDP Global Handbook and Application
Click to Download

CSM Global Handbook and Application
Click to Download

CLS Global Handbook and Application
CDP Global Handbook and Application

Click to Download

Applications, together with all accompanying material, must be received at ICSC by the specified dates. The Committee reviews all applications and the candidates are notified by ICSC as to whether or not they qualify to take the exam. Please contact Ruth Patterson on RPatterson@ICSC.org to apply for CSM, CMD, CLS, CDP Certification Program.

Kindly send your application to:

CSM, CMD, CLS, CDP Examination
International Council of Shopping Centers
1221 Avenue of the Americas, 41st Floor
New York, NY 10020-1099, USA

All programs will be conducted in English.

Preparing To Take The Examination

Prepare for the examination by choosing the study method that best suits your schedule and learning style – group study or independent study.

 ICSC Support

Many of ICSC’s established programs support the CSM, CMD, CLS and CDP Programs by helping candidates become familiar with the body of knowledge of shopping center management and marketing such as:

 E-practice Tests

The e-Practice Tests were developed to give potential certification candidates an instant opportunity to learn how the exam questions are structured and to highlight the candidate’s strengths and weaknesses in the subject matter, which will assist them in their planning and preparation for the lengthier exam. The items in the e-Practice tests appeared on previous examination Certified Shopping Center Managers (CSM), Certified Marketing Directors (CMD), Certified Leasing Specialists (CLS) and Certified Development, Design, and Construction Professional (CDP) administrations and reflect a sampling of content and difficulty levels a candidate would find on actual CSM, CMD, CLS and CDP exams.

To take one of the free sample study test go to ICSC website, www.icsc.org click on the education tab, view the certification program menu and click on e-practice tests.

  CSM and CMD test review course

ICSC/MECSC has scheduled a Test Review course during the Global School for Professional Development on Sunday, June 7, 2009 at Kempinski Hotel Mall of the Emirates Dubai, UAE, from 5:30 PM onwards. The test review courses were developed to familiarize the student with test taking method as well as provide a review of the test content area. A practice test will be administered under simulated test conditions and the scoring for the examination will be reviewed. To register for the Test Review Course or for further information, please contact register@mecsc.org.

 Suggested Reading for the Examination

Supplement your learning with ICSC’s collection of publications – the most effective training tools in the shopping center industry. Suggested reading for preparation to take the examination includes:

Certified Development, Design and Construction Professional (CDP) Handbook
Certified Shopping Center Manager (CSM) Handbook
Shopping Center Management
Shopping Center Leasing
Market Research for Shopping Centres
Shopping Center Tenant Coordination
Shopping Center Study Lease
ICSC’s Directory of Shopping Center Terms
Finance for Shopping Center’s Nonfinancial Professionals

Visit ICSC’s website at www.icsc.org for further production descriptions and pricing.

 Independent Study

Many successful candidates develop their own method of study. Reviewing the topics on the content outline in conjunction with ICSC publications, and the professional literature combined with personal experience, is the key to success.

Contact Information

For further enquiries or information, please email: register@mecsc.org

or contact the MECSC Office in Dubai, UAE:
Tel: +971 4 359 7909
Fax: +971 4 355 8818

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