The ICSC/MECSC Schools for Professional Development (Levels 1 & 2) are 5-day programs leading to an ICSC Certificate of Participation. The programs cover a comprehensive, concentrated, igorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to lease, market and operate a shopping centre successfully.
Disciplines include Management, Marketing and Leasing. Specifically, participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their center.
All programs will be conducted in English.

Global School for Professional Development - Level 1
Establish principles, reinforce concepts and discover best practices of management, marketing and leasing to understand how all the pieces work together. This Program is designed for individuals with less than three years of industry experience


Shopping Centres: A Worldwide Overview

Market Research

The Marketing Plan

Centre Merchandising & Tenant Mix

Basics of Leasing and the Lease Language

Retailing Basics & Principles

Accounting Budgets & Lease Administration

Operations: Maintenance, Security and Risk Management

Consumer Marketing: Advertising, Sales Promotion, Community and Public Relations

Shopping Centre Analysis
Click
here to view Level 1 Class Schedule.
Global School for Professional Development - Level 2
Build your skills in management, marketing and leasing to master the strategic knowledge needed to sustain dynamic and profitable retail environments. This Program is geared for individuals with three or more years of industry experience seeking to achieve a higher level of excellence.


The Business Plan: Creating Maximum Value

Advanced Marketing & Other Strategic Planning for Optimum Productivity

Shopping Centre Finance

Sponsorship and Alternative Revenue

Using Marketing & Research in the Leasing process

Design: The Centre & Retailer

Advanced Leasing Strategies

The Team Approach to Asset Management

Redevelopment & Refurbishment Priorities &Techniques

Redevelopment Analysis
Click
here to view Level 2 Class Schedule.



The Registration fee includes tuition, all lunches, coffee breaks and an easy-to-use handbook. The fees do not include delegate’s hotel accommodation, visa or travel costs.
EARLY BIRD – Payments received on/before April 22, 2012
MECSC/ICSC Member |
: |
AED 6,420 (USD 1,750) |
Non Members |
: |
AED 8,260 (USD 2,250) |
REGULAR – Payments received after April 22, 2012
MECSC/ICSC Member |
: |
AED 7,525 (USD 2,050) |
Non Members |
: |
AED 9,360 (USD 2,550) |
*Non members can apply for MECSC/ICSC membership at the time of registration and can take advantage of the applicable member rate. Please see Registration Section for more details.
Team Discount
We recognize the value of learning in teams. We offer a discount of AED 367 (USD 100) per delegate off the applicable registration fee when two or more delegates register at the same time from the same organization and from the same billing source.

Cancellation Policy
Cancellation and substitutions must be in writing. A full refund will apply, after deduction of bank charges and US$ 150 towards administration charges if cancellation is received by May 20, 2012. From May 21, 2012 cancellations will be subject to a 25% cancellation fee. We regret that for cancellations received after May 31, 2012 no refunds are possible.

Hotel Accommodation
Further information will be available shortly.
Visas
Participants requiring visas are advised to apply for visas well in advance. MECSC will not take any responsibility on issuance of visas. Cancellations received due to the participants’ inability to get visas will be treated as per standard cancellation policy applicable, without any exemption.

ICSC has established the Certified Shopping Center Manager (CSM), Certified Marketing Director (CMD), Certified Leasing Specialist (CLS) and Certified Development, Design, and Construction Professional (CDP) Certification programs to recognize "global practices", recognize professionalism, raise standards and improve shopping centre industry practices around the world. Earning anyone of these designations marks recipients as among the very best of what they do.
The designations are awarded to candidates who achieve a passing score on a comprehensive examination. The certification is not a diploma representing successful completion of course work alone. It stands for competence, indeed mastery, of one's specialization as a result both of knowledge -- however obtained -- and of experience, which can only be obtained on the job. The content of the examinations leans heavily in the direction of on-the-job experience. In other words, the examinations are awarded on application of knowledge and skill, not just an understanding of theory or mastery of isolated facts.
Examinations for the programs are prepared by industry leaders in conjunction with Thomson Prometric. ICSC committees are responsible for developing test questions and maintaining the examination content standards and category specification. The Thomson specialists assemble the approved questions into proper test format, administer each examination and report the scores.
Interested in taking your certification exam for free? Add ICSC Certification into your plans to attend a John T. Riordan School. Passing a certification exam is the best way to get the most out of your investment. It demonstrates to yourself, and your employer, that you’ve mastered the concepts taught in your School. Complete two Institutes in your discipline within a two-year period and your exam registration is free! Offer is good through the December 31st of the second year.
Eligibility Requirements:

To find out more about the CSM, CMD, CLS, and CDP Certification Programs, please click the link below, please click here.
You may also contact the ICSC in-charge of the Certification Exams below for further details:
Viktoriya Kostinenko
Email: VKostinenko@ICSC.org

Middle East Council of Shopping Centres
803 BurJuman Business Tower
P.O. Box 43972 Dubai, UAE.
Tel: +971 4 359 7909
Fax: +971 4 355 8818
Email: register@mecsc.org
Web: www.mecsc.org

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