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Middle East Council of Shopping Centres

ICSC Professional Development



2012 ICSC/MECSC John T. Riordan Global School for Professional Development

A 5-Day Intensive Program for Shopping Centre Professionals

Dates: 10 - 14, June 2012 Venue: Al Murooj Rotana, Dubai, United Arab Emirates


The ICSC/MECSC Schools for Professional Development (Levels 1 & 2) are 5-day programs leading to an ICSC Certificate of Participation. The programs cover a comprehensive, concentrated, rigorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to lease, market and operate a shopping centre successfully.

Disciplines include Management, Marketing and Leasing. Specifically, participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their center.

Level 1 and Level 2 are offered simultaneously.

All programs will be conducted in English and will be held from 9:00am to 5:30pm with mid-morning and mid-afternoon breaks and networking lunch.

The Curriculum Outline

Global School for Professional Development - Level 1

Establish principles, reinforce concepts and discover best practices of management, marketing and leasing to understand how all the pieces work together. This Program is designed for individuals with less than three years of industry experience

Shopping Centres: A Worldwide Overview
Market Research
The Marketing Plan
Centre Merchandising & Tenant Mix
Basics of Leasing and the Lease Language
Retailing Basics & Principles
Accounting Budgets & Lease Administration
Operations: Maintenance, Security and Risk Management
Consumer Marketing: Advertising, Sales Promotion, Community and Public Relations
Shopping Centre Analysis

Click here to view Level 1 Course Curriculum.

Global School for Professional Development - Level 2

Build your skills in management, marketing and leasing to master the strategic knowledge needed to sustain dynamic and profitable retail environments. This Program is geared for individuals with three or more years of industry experience seeking to achieve a higher level of excellence.

The Business Plan: Creating Maximum Value
Advanced Marketing & Other Strategic Planning for Optimum Productivity
Shopping Centre Finance
Sponsorship and Alternative Revenue
Using Marketing & Research in the Leasing process
Design: The Centre & Retailer
Advanced Leasing Strategies
The Team Approach to Asset Management
Redevelopment & Refurbishment Priorities &Techniques
Redevelopment Analysis

Click here to view Level 2 Course Curriculum.

Feedback from Past Attendees

Feedback from Past Attendees

Registration Fees

The Registration fee includes tuition, all lunches, coffee breaks and an easy-to-use handbook. The fees do not include delegate's hotel accommodation, visa or travel costs.

REGULAR - Payments received after April 22, 2012



AED 7,525 (USD 2,050)

Non Members


AED 9,360 (USD 2,550)

*Non members can apply for MECSC/ICSC membership at the time of registration and can take advantage of the applicable member rate. Please see Registration Section for more details.

Team Discount

We recognize the value of learning in teams. We offer a discount of AED 367 (USD 100) per delegate off the applicable registration fee when two or more delegates register at the same time from the same organization and from the same billing source.


Download brochure

Download registration form

Online registration form

Cancellation Policy

Cancellation and substitutions must be in writing. A full refund will apply, after deduction of bank charges and US$ 150 towards administration charges if cancellation is received by May 20, 2012. From May 21, 2012 cancellations will be subject to a 25% cancellation fee. We regret that for cancellations received after May 31, 2012 no refunds are possible.

Hotel Accommodation & Visa

Hotel Accommodation - BOOK EARLY to secure your rooms with special rates!

Al Murooj Rotana, Dubai

Al Murooj Rotana
Al Saffa Street
P.O. Box 117546, Dubai, U.A.E.
T : +971 (0)4 321 1111
F : +971 (0)4 321 5555

The 5 day school program will be held at Al Murooj Rotana Dubai. Book your hotel stay in the same venue to avoid hassles and inconvenience! Get these special rates when you book on or before May 5, 2012.

Al Murooj Rotana, Dubai

Room Type:Single Classic Room
Rates: AED 395

Room Type: Double Classic Room
Rates: AED 445

  • Rates are only applicable to delegates attending the school programme.
  • Quoted in Dirham, per room, per night; inclusive of buffet breakfast.
  • Subject to 10% Municipality fees and 10% service charges.
  • Airport Transfers are chargeable at an additional fee of Dhs 150 per car per way.


  • 100% of the total room nights booked will be charged if cancelled on or after 21st May 2012.
  • No-Show will be subject to 100% Cancellation Fee for entire duration of the stay or total number of booked nights.
  • Cancellation and No-Show Fees will be charged to the credit card details provided.

To reserve your room, please download the hotel reservation form and complete the necessary details. Kindly email it to or fax it to 00971 4 3215555 once done. For additional information or assistance, you may contact the Al Murooj Rotana staff below. Kindly advise her that you are booking under the Middle East Council of Shopping Centres Group Rate:

Jonalyn Sambrona
Reservation Agent
Al Murooj Rotana Dubai
Direct T: 00 971 4 321 1111 extension 2236 |
Fax: + 971 4 307 3410 and + 971 4 321 5555


Participants requiring visas are advised to apply for visas well in advance. MECSC will not take any responsibility on issuance of visas. Cancellations received due to the participants’ inability to get visas will be treated as per standard cancellation policy applicable, without any exemption.

Alternatively, you can also request Al Murooj Rotana Dubai to assist you with your visas. The hotel will only process your visa once you have a confirmed hotel booking with them. You may download the visa application form and complete the details and send it along with the required attachments to the contact details mentioned on the form.

Al Murooj Rotana Dubai Location Map

Al Murooj Rotana, Dubai

Certified Shopping Center Manager (CSM), Certified Marketing Director (CMD), Certified Leasing Specialist (CLS) and Certified Development, Design, and Construction Professional (CDP)

ICSC has established the Certified Shopping Center Manager (CSM), Certified Marketing Director (CMD), Certified Leasing Specialist (CLS) and Certified Development, Design, and Construction Professional (CDP) Certification programs to recognize "global practices", recognize professionalism, raise standards and improve shopping centre industry practices around the world. Earning anyone of these designations marks recipients as among the very best of what they do.

The designations are awarded to candidates who achieve a passing score on a comprehensive examination. The certification is not a diploma representing successful completion of course work alone. It stands for competence, indeed mastery, of one's specialization as a result both of knowledge -- however obtained -- and of experience, which can only be obtained on the job. The content of the examinations leans heavily in the direction of on-the-job experience. In other words, the examinations are awarded on application of knowledge and skill, not just an understanding of theory or mastery of isolated facts.

Examinations for the programs are prepared by industry leaders in conjunction with Thomson Prometric. ICSC committees are responsible for developing test questions and maintaining the examination content standards and category specification. The Thomson specialists assemble the approved questions into proper test format, administer each examination and report the scores.

Be sure to add ICSC Certification into your plans when you attend the School. Each 2012 participant earns a US$200 credit, good towards an ICSC Professional Certification Exam. Complete two levels within a two-year period and you'll earn US$400! That's more than enough to pay the ICSC member rate for an exam registration. Conditions apply and a separate application fee is required. Offer is good through December 31, 2013.

Eligibility Requirements:


To find out more about the CSM, CMD, CLS, and CDP Certification Programs, please click the link below, please click here.

You may also contact the ICSC in-charge of the Certification Exams below for further details:

Viktoriya Kostinenko

Contact Information

Middle East Council of Shopping Centres
803 BurJuman Business Tower
P.O. Box 43972 Dubai, UAE.
Tel: +971 4 359 7909
Fax: +971 4 355 8818

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