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Middle East Council of Shopping Centres


2014 ICSC/MECSC John T. Riordan School for Retail Real Estate Professionals

Dates: June 8-12, 2014 Venue: Shangri-La Hotel, Dubai, United Arab Emirates
For Level 1 schedule: Click here.
For Level 2 schedule: Click here.


The ICSC/MECSC Schools for Retail Real Estate Professionals (Levels 1 & 2) are 5-day programs leading to an ICSC Certificate of Participation. The programs cover a comprehensive, concentrated, rigorous course taught by prominent shopping centre industry experts from the USA, Europe and the Middle East who serve as faculty. It is designed to ensure that participants will learn how to lease, market and operate a shopping centre successfully.

The two-level courses, scheduled over five days, provide powerful tools and information that can be applied immediately when participants return to their work. To encourage dynamic interaction amongst participants and between the faculty and participants, participants will complete small assignments in small group meetings, review materials, discuss business problems and solutions and exchange ideas.

Disciplines include Management, Marketing and Leasing in Levels I & II. NOTE: You must stay in either Level I or Level II the entire week. You cannot attend classes in both levels within the same week.

Participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their centre.

The ICSC/MECSC John T. Riordan School for Retail Real Estate Professionals offer participants the finest learning experience and an unmatched exchange of industry experts and executives from around the region.

Register early to secure your place.

All programs will be conducted in English and will be held from 8am to 5:30pm with coffee breaks and lunch.

The Curriculum Outline

Management, Marketing and Leasing - LEVEL 1 is designed for individuals with less than three years of industry experience. Learn fundamental concepts to help you manage, market and lease your shopping centre more efficiently and grow your career.

Shopping Centres: A Worldwide Overview
Market Research
The Marketing Plan
Centre Merchandising & Tenant Mix
Basics of Leasing and the Lease Language
Retailing Basics & Principles
Accounting Budgets & Lease Administration
Operations: Maintenance, Security and Risk Management
Consumer Marketing: Advertising, Sales Promotion, Community and Public Relations
Shopping Centre Analysis

Click here to view Level 1 Course Curriculum.

Management, Marketing and Leasing - LEVEL 2 is geared for individuals with more than three years industry experience seeking to achieve a higher level of excellence. Build your skills in management, marketing and leasing to master the strategic knowledge needed to sustain dynamic and profitable retail environments; and prepare for your Certified Shopping Center Manager (CSM), Shopping Center Marketing (CMD) or Certified Leasing Specialist (CLS) Certification.

The Business Plan: Creating Maximum Value
Advanced Marketing & Other Strategic Planning for Optimum Productivity
Shopping Centre Finance
Sponsorship and Alternative Revenue
Using Marketing & Research in the Leasing process
Design: The Centre & Retailer
Advanced Leasing Strategies
The Team Approach to Asset Management
Redevelopment & Refurbishment Priorities &Techniques
Redevelopment Analysis

Click here to view Level 2 Course Curriculum.

*Program is subject to change without prior notice

Feedback from Past Attendees

Feedback from Past Attendees

Registration Fees

The Registration fee includes tuition, all lunches, coffee breaks and an easy-to-use handbook. The fees do not include delegate's hotel accommodation, visa or travel costs.

Early Bird Rates for payments received by MECSC on/before April 1, 2014



AED 6,500 (USD 1,771)

Non Member:


AED 8,500 (USD 2,316)

Rates after April 1, 2014



AED 7,700 (USD 2,098)

Non Member:


AED 9,700 (USD 2,643)

*Non members can apply for MECSC/ICSC membership at the time of registration and can take advantage of the applicable member rate. Please see Registration Section for more details.

Team Discount

We recognize the value of learning in teams. We offer a discount of AED 367 (USD 100) per delegate off the applicable registration fee when two or more delegates register at the same time from the same organization and from the same billing source.


Download brochure

Online registration form

Faculty Bios and Profiles

Cancellation Policy

Cancellation and substitutions must be in writing. A full refund will apply, after deduction of bank charges and US$ 150 towards administration charges if cancellation is received by May 1, 2014. From May 2, 2014 cancellations will be subject to a 25% cancellation fee. We regret that for cancellations received after June 1, 2014, no refunds are possible.


Participants requiring visas are advised to apply for visas well in advance. MECSC will not take any responsibility on issuance of visas. Cancellations received due to the participants' inability to get visas will be treated as per standard cancellation policy applicable, without any exemption.

John T. Riordan Professional Education Scholarship

The ICSC Foundation established the John T. Riordan Professional Education Scholarship in 2004 to encourage professional education and to further career development of retail real estate professionals. These scholarships enable industry professionals to attend the International Council of Shopping Centers’ (ICSC) professional development schools at no cost.

For more information, visit

Hotel Accomodation - Corporate Rates

Shangri-La Hotel

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